2006
BEIJING, CHINA — ONE VERY QUIET SEPTEMBER NIGHT...
THE ORIGIN STORY
ONE RABBIT.
ONE RABBIT.
ZERO EXPRESSION.
A cultural icon drawn in the margins—and sent around the world.
Born in a sketchbook
While classmates at the Communication University of China wrestled with assignments, animator Momo Wang drew a white rabbit with two long ears, a round body, and almost no expression. She called him Tuzki.
The design was brilliantly simple: a face calm enough to carry whatever feeling people projected onto it—awkwardness, disbelief, exhaustion, mischief, or the very specific mood of being completely done.
...same.
Then the rabbit escaped
Tuzki hopped from Momo's sketchbook into QQ and MSN chats. His dances, shrugs, stares, and tiny rebellions became a new visual language. A silent bunny suddenly said what millions of people couldn't type.
He wasn't polished or loud. That was the point. Tuzki felt like the friend who looked across the room during chaos and understood everything without saying a word.
WHOOSH!
From chat windows to everywhere
By 2007, brands across Asia had noticed the bunny's pull. Motorola put Tuzki on campaigns for a new generation of instant messaging; KFC China brought him to millions of tables. Under the care of TurnOut Ventures, his deadpan charm kept traveling—from WeChat and KakaoTalk to Facebook and Zalo, moving through millions of messages each day.
“Some reactions are too real for words.”
04
The meme finds a chain
Nearly two decades later, Tuzki still belongs to the internet: copied, remixed, and understood across languages. Now $TUZKI brings that same unbothered energy to Robinhood Chain—a community meme for anyone who has ever answered the madness with a perfectly blank stare.
